About Us
💞 About HighlyPookie
Two souls. One vision. A story stitched in love.
HighlyPookie began as more than just a brand — it was a feeling.
A spark between two people who believed that love, style, and self-expression could be worn — not just felt.
It all started with a couple and a dream.
Late-night talks, matching hoodies, shared playlists, and endless “Pookie moments” — the kind that make ordinary days feel magical. From those little sparks, came a big idea:
to create a brand that celebrates connection, comfort, and confidence.
🌸 Our Story
What began as a fun couple project soon turned into something bigger.
We wanted to design clothing that captures what “us” feels like — playful, soft, bold, and real.
Every hoodie, every tee, every oversized fit is made to represent those moments that make you say,
“This is so us.”
From our very first hand-drawn sketch to the first hoodie we shipped, we’ve stayed true to our heart — to create premium streetwear that tells a story, one that you can feel every time you wear it.
✨ What We Stand For
Authenticity. Comfort. Emotion.
We’re not just a clothing label; we’re a reminder to love deeply, live softly, and express loudly.
Our designs mix cute-core energy with premium streetwear aesthetics — made for couples, best friends, and anyone who believes that love should be worn with pride.
Every piece is designed to make you feel seen, adored, and a little extra “Pookie.”
🧸 Our Promise
At HighlyPookie, we blend premium quality, sustainable materials, and thoughtful design — creating apparel that feels good and lasts long.
Each drop is inspired by real moments — cozy dates, long drives, inside jokes — because that’s where Pookie lives.
💬 The Pookie Movement
We believe everyone has their own Pookie moment — that one pure, cute, real connection that defines them.
Now, we’re building a community that celebrates that energy — through fashion, art, and storytelling.
So whether you’re matching fits with your person, styling solo, or just vibing with the cozy aesthetic —
Welcome to the HighlyPookie family.
Because here, it’s not just about what you wear.
It’s about what you feel.